“Life is a book – and if you don’t travel you’ve only seen one page.” Quotations like this show just how much “travel” can inspire literature. Now the Frankfurt Book Fair is devoting an entire area to the subject of travel and tourism. In Hall 3.1, across 180 sq m, the Travel Gallery presents publishers of city guides alongside globetrotting poets and the ambassadors of dream destinations. With its stage for readings, panel discussions and performances, the Travel Gallery is emulating the experience-oriented exhibition concept already established by the Gourmet Gallery. It is here that New Zealand nature photographers and authors, Tui DeRoy and Philip Temple, will give us a portrait of their country. And Germany’s most widely read travel blogger, Yvonne Zagermann ( justtravelous.com ), will talk to publishers and bloggers about whether travel blogs compete with or complement travel literature. And the young talent in the sector will also get their fair share of exposure, when students from the Department of Print and Media Technologies at Munich University of Applied Sciences present a “modular travel guide” in collaboration with the travel publisher Travel House Media.
Whether it’s travel apps using locally based services, new concepts for retail outlets, or crossmedial marketing strategies, all the innovations in the tourism sector can also benefit the book industry. For this reason, the partner association Travel Industry Club is organising a number of stimulating panel discussions, on topics such as “How do online travel businesses now deal with publishers’ content” and “Customer loyalty: online and offline – the modern travel agency as a best practice example for the book trade”. Other partners, such as Hapag Lloyd Cruises, Thomas Cook and other players in the travel sector will also enliven the Travel Gallery with insights into their exciting worlds of travel. So get ready for take off!
Interested publishers can still register to take part in the programme.
Maren Ongsiek, e-mail: firstname.lastname@example.org, tel.: +49 (0) 69 2102-190
Newsletter “Travel Gallery Daily”