IRONMAN©, a Wanda Sports Holdings company, today announces a three year partnership with leading Italian sports helmet brand, KASK.
The partnership will see KASK present at IRONMAN® and IRONMAN® 70.3® events in South Africa, Spain, France, Austria, Germany, Sweden and Italy. KASK will be showcasing their products and providing a specialist service to a many of IRONMAN’s 300,000 annual participants. As part of the agreement, KASK will also be developing a range of limited edition co-branded IRONMAN helmets.
KASK create some of the world’s most advanced triathlon helmets – from the Utopia to the Mistral and Bambino Pro – and support a selection of leading professional IRONMAN and IRONMAN 70.3 athletes. This partnership provides significant touchpoints for consumers to engage with KASK brand and products. Athletes will be able to get hands-on and try the latest helmets from the Italian brand at event village stands and meet their KASK-sponsored heroes through activation events organized at each race.
“This partnership adds another high-profile triathlon brand to our partner portfolio,” said Peter Gallagher, Director of Global Partnerships for IRONMAN EMEA. “KASK’s commitment to both technical and design excellence, as well as athlete safety, are qualities that we consider hugely important IRONMAN. We are delighted to welcome KASK to the IRONMAN family to help us to deliver the best events in the world.”
“We are excited about the opportunity that this partnership presents for KASK to impact tri-sports.” Said Alberto Fonte, KASK Cycling Director. “Working with IRONMAN elevates KASK to the international triathlon world stage and exposes our industry-leading helmets, such as Utopia, Mistral and Bambino Pro, to an even greater number of triathlon athletes and fans.”
This news follows a string of new partnership announcements for IRONMAN Europe, including Santini cycling and triathlon clothing brand, Nirvana specialist event travel service, and TriBike Transport bike transportation service.