Born in Hong Kong, Berklee-trained, and fluidly navigating global music scene, Sunny Lukas is far more than a singer-songwriter—he is a complete creative director of his own artistic universe. Seamlessly blending melody-driven pop, Y2K R&B, hip-hop, C-Pop, and multilingual phrasing, Sunny treats sound, fashion, and visual aesthetic not as separate disciplines, but as interconnected components of a single story. Across independent releases that have amassed tens of millions of streams and over a billion views worldwide, his signature lies in a refined, luxe aesthetic anchored by genuine emotional vulnerability.

Ahead of his highly anticipated appearance at The A Festival in Paris (October 24–25, 2026) at the Paris Event Center, Sunny Lukas prepares to bring his immersive world to European fans. Attendees will not only get to witness his dynamic live performance, but will also have the opportunity to engage in unique on-site interactive experiences and fan interactions designed to bring his multidimensional concept to life.

In this conversation, Sunny opens up about how he builds entire visual worlds from scratch, balances global production trends with personal identity, and lets fashion shape the very sound of his records.

As someone who operates across music creation, production, and fashion, do you view these as separate creative outlets, or do they all stem from the same core concept when you start a project?

I don’t really see music, production, and fashion as separate outlets. They’re different languages expressing the same core idea. When I begin a project, I usually start by imagining an entire world—how it should feel, look, move, and sound. The songwriting gives that world its emotion, the production creates its atmosphere, and fashion gives it a physical identity. To me, fashion isn’t something I add after the music is finished; it’s part of the storytelling from the beginning.

When producing music today, how do you balance global sound trends with maintaining a distinct personal signature that listeners instantlyrecognize as yours?

I’m always listening to what’s happening globally, but I try to absorb trends rather than chase them. My signature comes from combining melody-driven pop with Y2K R&B, hip-hop energy, C-Pop, multilingual phrasing, and influences from everywhere I’ve lived and traveled. I love polished, high-energy production, but there always needs to be something personal and emotionally vulnerable underneath it. That contrast—luxe but human, global but still unmistakably me—is what I want people to recognize.

Fashion and music are deeply intertwined in modern artist branding. How much does a visual aesthetic influence the production choices or sonic textures you build in the studio?

Visuals influence my production choices a lot. Sometimes I can already see the colors, lighting, location, or silhouette of an era before the song is completely finished. Midnight navy or metallic visuals might lead me toward sharper drums, sleek bass, and colder synth textures, while a warm European sunset might inspire Spanish guitar, organic percussion, and more air in the production. Even the clothes can change the way I sing or perform a record. The visual identity doesn’t just promote the music—it helps shape the sound itself.

Elisa Cutullè

Foto: Sunny Lukas- 2026