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The IRONMAN Group announced a multi-year agreement with long-time sport photography company Sportograf to become the Official Event Participant Photography and Video Services Provider for events across Asia, EMEA, and Oceania. As the world’s first digital-only photo service provider, Sportograf will expand its footprint with The IRONMAN Group portfolio of events by servicing hundreds of thousands of athletes competing in road running, triathlon, mountain biking, cycling and trail running events.
Founded by two sports-mad students who were obsessed with high quality products from the conception of their company, Sportograf has been photographing sporting events since 2005 and has organically grown to the largest sports photography supplier through their excellent word of mouth marketing from satisfied customers and event producers. Sportograf is no stranger to servicing the endurance sports community as it currently photographs over 550 events worldwide. As athletes themselves, co-founders Tom Janas and Guido Holz use their own athletic experiences to never lose sight of their own customer’s point of view and to provide the best products and services available.
“We are very much looking forward to the project with The IRONMAN Group. We will unite all our technical achievements to present the athletes with the most beautiful pictures as fast as possible,” said Guido Holz, co-founder of Sportograf. “We are excited to bring our passion and quality to The IRONMAN Group family and we look forward to an amazing journey together.”
Sportograf currently provides event photographer services for The IRONMAN Group iconic races such as Ultra-Trail Australia™ from the UTMB World Series, as well as the Absa Cape Epic®, Swiss Epic, Cape to Cape and FNB Wines2Whales® mountain biking events, which are all part of the global mountain biking Epic Series. Sportograf will now expand their event participant photography and video services to such staple events as the Standard Chartered Singapore Marathon™, the Sun-Herald City2Surf®, Tarawera Ultramarathon® by UTMB, as well as the IRONMAN® and IRONMAN 70.3® events taking place in Africa, Asia, Europe, Middle East, and Oceania. In all, Sportograf will be providing participant photography and video services for over 140 events in The IRONMAN Group Portfolio of events.
“We are very excited to be working with the Sportograf team as they expand their footprint with our portfolio of events,” said Shane Facteau, Chief Operating Officer for The IRONMAN Group. “With Sportograf’s excellent customer service and high-quality products, we look forward the continued evolution of this relationship as our event portfolio expands in Europe, Oceania, Middle East, Asia and Africa.”
Over the last two years, Sportograf has focused on further improvements of its services to offer best-in-class event participant photographs and videos for their customers. “The global pandemic has been a terrible experience for the sports event industry, but it has also brought opportunities that we have seized. With our online academy we can now prepare new photographers worldwide much faster to meet our requirements,” said Tom Janas, co-founder of Sportograf. “As an athlete, I wish all participants and all event organizers of The IRONMAN Group events a largely positive year in 2022 and can hardly wait to pick up my camera.”