nited Kingdom, 06.09.2012 – London, 5 September 2012 – New children’s book and app publisher, Digital Leaf,, has announced that it will make its first appearance at the Frankfurt Book Fair next month as an exhibitor.

Digital Leaf will be heading to Frankfurt with five fun children’s picture book titles, including four from first time author, Anita Pouroulis, a former primary school teacher originally from South Africa.

They are also producing Anita’s four books as animated, interactive apps for both android and iOS digital devices, iPhone and iPad, which will be available from the App Store and the Google Play store from mid-October.

Digital Leaf was set up early last year by crack marketeer, Neil Jeffries, and Dustin Brooks, a copywriter who specialises in children’s media.

Neil is the former co-founder and managing director of the award-winning digital agency, NOWWASHYOURHANDS, where his clients included MTV, Sony Entertainment and the BBC. He is also the digital director of, a geography resource site that has been nominated for two education awards.

Digital Leaf has already made some waves in the children’s digital book market. Their latest app for iPad, ‘Tales for Great Grandchildren,’ which they developed for JJ Books, was released in February this year and was nominated as one of The Telegraph’s ’10 Best Children’s Apps’ back in March, and ‘App of the Week’ in the 6 April 2012 issue of The Bookseller.

‘A delightful app that returns to the traditions of fairy tales and fables in the tradition of the Brothers Grimm rather than Disney,’ said Daniel Donahoo at ‘Wired.’

Dustin Brooks authored their first book app ‘Feed ‘Em Fred’ a quirky tale about how one fussy eater learns to love his mother’s healthy cooking after some cockroach cuisine from the Chef of Dread, Feed ‘Em Fred. ‘Bags of interactivity (not to mention a lizard-tongue trifle) say kids will love this,’ said popular site Apps Playground.

The brand new book version of ‘Feed ‘Em Fred’ will also be on show in Frankfurt. The company has decided to move into paper at a time when tablets are taking-off but Mr Jeffries says their philosophy remains the same.
‘These days parents expect their children to be learning something from everything. Our books and apps are designed to be educational as well as entertaining, but must important of all, we hope that these will be stories that children – and their parents! – will want to read again and again,’ he said.

Mr Jeffries said that the Digital Leaf stand should be ‘the first stop for traditional publishers who are serious about developing their digital business.’

‘We can’t wait to get over there to see what the rest of the world is up to. Then we’ll show them what can be achieved in this new world of reading for children,’ he said.

Foreign language and international distribution rights are available for all titles.

Digital Leaf will be located in Hall 8, stand J919.

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